Program Design Does More
In these economic times, people are having to do more with less, turning ideas into action and streamlining their workflow. Customers want value and we want to provide it. It may not be enough to offer a drum circle and say that people are going to 'have fun' or 'become unified.' Business customers want to know how an intervention or program will help them and their organization. If you're not sure how to make that happen, read on.
I recently got an email from someone who wanted to know more about how to market his drum circles to businesses and organizations. He's an experienced drummer, but has not been working within the business of providing group drumming programs for groups who are looking for a specific outcome. He felt confident in his ability to present a drum circle, but didn't really know how to turn that into a marketable product.
What he needed was a way to connect what might happen in his drum circle to specific outcomes that his clients are looking for. Fortunately, we discuss how to do this in DCM courses. The basic process involves identifying outcomes (actions) that can be both observed and measured. These outcomes (let's call them actions) are developed from the goals of the client. For example, if the client wants to have people socialize (the goal), one objective might be to have people make eye contact with each other. Another objective might be to share some personal information with the group, such as your name or (if everyone already knows each other's names) a favorite place, food, or activity. These are observable social behaviors.
Once three or four objectives (actions) are chosen that relate to the same goal, the next step is to figure out how they can be met through music-based experiences. This design feature is what sets a drumming program apart from an in-the-moment drumming experience. In a drumming program, the leader (you) gets to plan and organize specific experiences that are designed to reach your objectives. These can include any and all music-based experiences, from movement, to using body percussion, vocal rhythms and chants, to playing different kinds of instruments in different ways. It's entirely up to you. You might choose a structured 'rhythm game' or have participants play specific rhythms or sing a song while pantomiming the actions that are described in the lyrics. Whatever you choose as your content, it guarantees that your objectives will be met. How?
For example, take the objective of making eye contact. You could have everyone stand in a circle and take turns leading some basic movement to music, passing the leader-role using only one's eyes (looking at someone else to let them know that it's their turn to lead). Now you have a system that will produce your desired outcome. By passing the leader role around the circle until everyone has had a turn, everyone will make eye contact with several people and everyone will be looking at each leader as they present their movement. This is a lot different than sitting in a circle, playing and focusing on one's own drum or shaker. It meets your objective through structured play and it's FUN!
Once that objective is met, you move on to another experience that guides participants to other objectives. By the end of your program, all your objectives are met and therefore, so are your goals. You're not offering a drumming experience and hoping these things happen. You're designing a program that ensures that they happen. This is the kind of experience that you can discuss with a client, referencing specific outcomes that are built into your program. You don't have to hope that people socialize. You know they will.
Using this simple process and having the supporting skills, knowledge, and process presentation experience, you can design a program to meet almost ANY goals your client has. Of course, you want to make sure that you interview your client and find out what they want. Sometimes all they know is that they want 'drumming' but they can't really tell you why. Maybe they heard that 'drumming' was good for team building or stress reduction. You need to find out which of those two very different goals they actually want to reach!
During the DCM course, you get to design a drumming program and try it out to see if your goals and objectives were met. You get instruction, guidance, and feedback so when you leave, you're clear on the process. You also get to see how other people reach their goals, which is very interesting because there's always multiple ways to reach any goal. The best part is, you become empowered to create programs for each of your clients, custom programs that are tailored to help them reach their goals. It's a win-win.
Designing programs is fun and exciting when you know how - and it makes marketing yourself and your business easier because you can talk directly to your clients about specific goals and how you reach them. It takes the guesswork out and puts you in the driver's seat.
Some types of programs that you can design include:
- Team Building
- Stress Reduction
- Conflict Resolution
- Anger Management
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